BFA Exhibit

Welcome to the Butterfly Effect a cosmetic line solely dedicated to allow one to express themselves. Encompassing gender inclusivity and racial diversity, the Butterfly Effect promotes and brings awareness to these matters. This is just the start.

How I achieved this project:

• Creatively brainstormed using my tablet and wrote down any key ideas that I had and picked the one that stood out to me the most.

• Chose to create a cosmetic brand that’s related to gender inclusivity and racial diversity and researched other brands that had the same approach.

• Collected all my knowledge based off of research and created a color palette as well as overall design theme that would be showcased throughout the brand.

• Executed final brand mockup as well as a whole campaign to be displayed in the exhibit.